Lino DiNallo | Writer

LG ELECTRONICS | POWER-UP YOUR LIFE
LG was launching a new line of superphones, and the market was crowded with *very* redundant ads. Since gamers were a major target, we spoke to them on their terms, with a game that merged the virtual and real worlds. The goal was to collect power-ups in order to win great prizes. Oh, and it was nominated for a Webby. Apparently thatís a big deal.